There are nine (9) CPD Areas. First 3 are:

CPD Area 1: Market, Customer, and Competitive Analysis

Learn how to analyse markets, understand customer needs, and assess competitors to support better marketing decisions.

CPD Area 2: Marketing Strategy and STP Decisions

Learn how to develop marketing strategies and use segmentation, targeting, and positioning to reach the right customers effectively.

CPD Area 3: Marketing Mix and Tactical Execution

Learn how to apply the marketing mix and turn marketing strategies into effective tactical actions.

ABF - Free CPD for PGDMBM Alumni

Welcome to Applied Business Frameworks (ABF) for PGDMBM Alumni! This course consists of 9 CPD Areas covering essential topics such as Market Analysis, Marketing Strategy, Customer Insights, Brand Management, Marketing Mix, Digital Marketing, and more. Dive into each area to strengthen your practical knowledge and decision-making skills in Marketing and Brand Management.

About Your Instructor

Assalamu Alaikum, I'm Md. Mahbubul Hassan Mim, your moderator for CPD Learning Journey. I'm excited to guide you through the intricacies of Applied Business Frameworks CPD for PGDMBM Alumni. Join me on this learning journey to elevate your Markiting & Brand management skills and advance your career beyond PGDMBM! Alhamdulillah

The syllabus

10 Chapters · 73 Lessons

    1. (Included in full purchase)

      ABF™ CPD for PGDMBM Alumni

    1. (Included in full purchase)

      CPD Area 1 -Bite 1: Core Business Definition

    2. (Included in full purchase)

      CPD Area 1 -Bite 2: Marketing Plan Scope

    3. (Included in full purchase)

      CPD Area 1 -Bite 3: Competition Analysis

    4. (Included in full purchase)

      CPD Area 1 -Bite 4: Product Analysis

    5. (Included in full purchase)

      CPD Area 1 -Bite 5: Customer Analysis

    6. (Included in full purchase)

      CPD Area 1 -Bite 6: Buying Process

    7. (Included in full purchase)

      CPD Area 1 -Bite 7: Market Analysis

    8. (Included in full purchase)

      CPD Area 1 -Bite 8: Analysis Evidence

    1. (Included in full purchase)

      CPD Area 2 -Bite 1: From Analysis to Strategy

    2. (Included in full purchase)

      CPD Area 2 -Bite 2: Market Segmentation

    3. (Included in full purchase)

      CPD Area 2 -Bite 3: Segmentation Bases

    4. (Included in full purchase)

      CPD Area 2 -Bite 4: Targeting Decision

    5. (Included in full purchase)

      CPD Area 2 -Bite 5: Target Fit

    6. (Included in full purchase)

      CPD Area 2 -Bite 6: Positioning

    7. (Included in full purchase)

      CPD Area 2 -Bite 7: Value Proposition and RTB

    8. (Included in full purchase)

      CPD Area 2 -Bite 8: SMART Marketing Goals

    1. (Included in full purchase)

      CPD Area 3 -Bite 1: 4Ps Model

    2. (Included in full purchase)

      CPD Area 3 -Bite 2: Product and Service Decisions

    3. (Included in full purchase)

      CPD Area 3 -Bite 3: Pricing Decision

    4. (Included in full purchase)

      CPD Area 3 -Bite 4: Price Communication

    5. (Included in full purchase)

      CPD Area 3 -Bite 5: Promotional Objectives

    6. (Included in full purchase)

      CPD Area 3 -Bite 6: Message, Media, and Material

    7. (Included in full purchase)

      CPD Area 3 -Bite 7: Distribution Channels

    8. (Included in full purchase)

      CPD Area 3 -Bite 8: Integrated 4Ps

    1. (Included in full purchase)

      CPD Area 4 -Bite 1: Measurement Planning

    2. (Included in full purchase)

      CPD Area 4 -Bite 2: KPI Selection

    3. (Included in full purchase)

      CPD Area 4 -Bite 3: Sales vs Marketing Result

    4. (Included in full purchase)

      CPD Area 4 -Bite 4: ROMI

    5. (Included in full purchase)

      CPD Area 4 -Bite 5: Customer Source Tracking

    6. (Included in full purchase)

      CPD Area 4 -Bite 6: Conversion Measurement

    7. (Included in full purchase)

      CPD Area 4 -Bite 7: Campaign Review

    8. (Included in full purchase)

      CPD Area 4 -Bite 8: Learning Loop

    1. (Included in full purchase)

      CPD Area 5 -Bite 1: Brand Promise

    2. (Included in full purchase)

      CPD Area 5 -Bite 2: Brand Drivers

    3. (Included in full purchase)

      CPD Area 5 -Bite 3: Functional Benefits

    4. (Included in full purchase)

      CPD Area 5 -Bite 4: Emotional Benefits

    5. (Included in full purchase)

      CPD Area 5 -Bite 5: Economic Benefits

    6. (Included in full purchase)

      CPD Area 5 -Bite 6: Self-Expressive Benefits

    7. (Included in full purchase)

      CPD Area 5 -Bite 7: Brand Architecture

    8. (Included in full purchase)

      CPD Area 5 -Bite 8: Brand Personality

    1. (Included in full purchase)

      CPD Area 6 -Bite 1: Brand Positioning

    2. (Included in full purchase)

      CPD Area 6 -Bite 2: Current Belief

    3. (Included in full purchase)

      CPD Area 6 -Bite 3: Desired Belief

    4. (Included in full purchase)

      CPD Area 6 -Bite 4: Positioning Claim

    5. (Included in full purchase)

      CPD Area 6 -Bite 5: Reasons to Believe

    6. (Included in full purchase)

      CPD Area 6 -Bite 6: Brand Identity

    7. (Included in full purchase)

      CPD Area 6 -Bite 7: Touchpoint Mapping

    8. (Included in full purchase)

      CPD Area 6 -Bite 8: Post-Purchase Reinforcement

    1. (Included in full purchase)

      CPD Area 7 -Bite 1: Internal Brand Communication

    2. (Included in full purchase)

      CPD Area 7 -Bite 2: Brand Book

    3. (Included in full purchase)

      CPD Area 7 -Bite 3: Product-Service Alignment

    4. (Included in full purchase)

      CPD Area 7 -Bite 4: Staff Behaviour

    5. (Included in full purchase)

      CPD Area 7 -Bite 5: Sales and Service Scripts

    6. (Included in full purchase)

      CPD Area 7 -Bite 6: Cross-Functional Brand Delivery

    7. (Included in full purchase)

      CPD Area 7 -Bite 7: Internal Training

    8. (Included in full purchase)

      CPD Area 7 -Bite 8: Internal Brand Audit

    1. (Included in full purchase)

      CPD Area 8 -Bite 1: External Communication

    2. (Included in full purchase)

      CPD Area 8 -Bite 2: Digital Channels

    3. (Included in full purchase)

      CPD Area 8 -Bite 3: Packaging as Brand Touchpoint

    4. (Included in full purchase)

      CPD Area 8 -Bite 4: Channel Consistency

    5. (Included in full purchase)

      CPD Area 8 -Bite 5: Brand Experience

    6. (Included in full purchase)

      CPD Area 8 -Bite 6: Brand Performance

    7. (Included in full purchase)

      CPD Area 8 -Bite 7: Brand Equity

    8. (Included in full purchase)

      CPD Area 8 -Bite 8: Brand Health Review

    1. (Included in full purchase)

      CPD Area 9 -Bite 1: Sales Role

    2. (Included in full purchase)

      CPD Area 9 -Bite 2: Customer Change

    3. (Included in full purchase)

      CPD Area 9 -Bite 3: Buying Anxiety

    4. (Included in full purchase)

      CPD Area 9 -Bite 4: Product vs Solution

    5. (Included in full purchase)

      CPD Area 9 -Bite 5: Solution DNA

    6. (Included in full purchase)

      CPD Area 9 -Bite 6: Proof of Solution

    7. (Included in full purchase)

      CPD Area 9 -Bite 7: Ability to Implement

    8. (Included in full purchase)

      CPD Area 9 -Bite 8: Sales Process

Ready for Applied Business Frameworks?

As BiMS PGDMBM Alumni, join now FREE to unlock a world of opportunities and advance your Markiting career to new heights insha'Allah!

Please call us at +8801717251585 for access. Opens email in new window