PGDMBM (Batch 20)

PGDSCM - Online Campus Overview

1. Welcome to: Post Graduate Diploma in Marketing & Brand Management
1. PGDMBM Class Schedule 20th Batch
1. Class Link
1. PGDMBM Orientation Class
2. Live Class 01: M1: Marketing Fundamentals [Session 1]
3. Live Class 02: M1: Marketing Fundamentals [session 02]
4. Live Class 03: Module 2: The Analysis Phase
5. Live Class 04: Module 3: The Strategy Phase
6. Live Class 05: Module 4: The Tactical Phase
7. Live Class 06 [S1]: Module 4: The Tactical Phase
8. Live Class 06 [S2]: Module 04: The Tactical Phase
9. Live Class 07: Module 5: The Measurement Phase
10. Live Class 08: Module 6: Understanding Branding
11. Live Class 09: Module 07: Defining Brand
12. Live class 10: Module 08: Positioning Brand
13. Live class 11: Module 09: Brand Identity
1. Marketing Fundamentals: An Overview
2. Quiz 1: Marketing Fundamentals: An Overview
3. Quiz 2: Marketing Fundamentals: An Overview
4. Understanding Marketing Planning Process
5. Quiz 1: Understanding Marketing Planning Process
6. Quiz 2: Understanding Marketing Planning Process
7. Assembling the Teams
8. Quiz 1: Assembling the Teams
9. Quiz 2: Assembling the Teams
10. Written Marketing Plan
11. Quiz 1: Written Marketing Plan
12. Quiz 2: Written Marketing Plan
13. B2b/ B2c Marketing
14. Quiz 1: B2b/ B2c Marketing
15. Quiz 2: B2b/ B2c Marketing
16. Module 1 Slides
1. Focusing on the Core Business
2. Quiz 1: Focusing on the Core Business
3. Quiz 2: Focusing on the Core Business
4. Determining Marketing Plan’s Scope
5. Quiz 1: Determining Marketing Plan’s Scope
6. Quiz 2: Determining Marketing Plan’s Scope
7. Researching the Competition
8. Quiz 1: Researching the Competition
9. Quiz 2: Researching the Competition
10. Analysing Your Products
11. Quiz 1: Analysing Your Products
12. Quiz 2: Analysing Your Products
13. Analysing Your Customers
14. Quiz 1: Analysing Your Customers
15. Quiz 2: Analysing Your Customers
16. Analysing the Buying Process
17. Quiz 1: Analysing the Buying Process
18. Quiz 2: Analysing the Buying Process
19. Analysing Your Market
20. Quiz 1: Analysing Your Market
21. Quiz 2: Analysing Your Market
22. Module 2 Slides
1. Introduction: From Analysis to Strategy
2. Quiz 1: Introduction: From Analysis to Strategy
3. Quiz 2: Introduction: From Analysis to Strategy
4. Segmenting Your Customer
5. Quiz 1: Segmenting Your Customer
6. Quiz 2: Segmenting Your Customer
7. Targeting Your Customers
8. Quiz 1: Targeting Your Customers
9. Quiz 2: Targeting Your Customers
10. Positioning
11. Quiz 1: Positioning
12. Quiz 2: Positioning
13. Setting Goals
14. Quiz 1: Setting Goals
15. Quiz 2: Setting Goals
16. Module 3 Slides
1. Understanding the 4ps Model
2. Quiz 1: Understanding the 4ps Model
3. Quiz 2: Understanding the 4ps Model
4. Creating the Right Product and Services
5. Quiz 1: Creating the Right Product and Services
6. Quiz 2: Creating the Right Product and Services
7. Setting & Communicating Prices
8. Quiz 1: Setting & Communicating Prices
9. Quiz 2: Setting & Communicating Prices
10. Setting Promotion
11. Quiz 1: Setting Promotion
12. Quiz 2: Setting Promotion
13. Understanding Distribution Channels
14. Quiz 1: Understanding Distribution Channels
15. Quiz 2: Understanding Distribution Channels
16. Integrating All 4Ps
17. Quiz 1: Integrating All 4Ps
18. The Extended Marketing Mix
19. Quiz 1: The Extended Marketing Mix
20. Quiz 2: The Extended Marketing Mix
21. Module 4 Slides
1. Importance of Measurement
2. Quiz 1: Importance of Measurement
3. Quiz 2: Importance of Measurement
4. Budgeting
5. Quiz 1: Budgeting
6. Quiz 2: Budgeting
7. Measuring Key Performance Indicators (KPIs)
8. Quiz 1: Measuring Key Performance Indicators (KPIs)
9. Quiz 2: Measuring Key Performance Indicators (KPIs)
10. Module 5 Slides
1. Importance of Brands
2. Quiz 1: Importance of Brands
3. Quiz 2: Importance of Brands
4. Branding Process
5. Quiz 1: Branding Process
6. Quiz 2: Branding Process
7. Brand Values
8. Quiz 1: Brand Values
9. Quiz 2: Brand Values
10. Brand Drivers
11. Quiz 1: Brand Drivers
12. Quiz 2: Brand Drivers
13. Module 6 Slides
1. What is a Brand?
2. Quiz 1: What Is a Brand?
3. Quiz 2: What Is a Brand?
4. Brand Architecture
5. Quiz 1: Brand Architecture
6. Quiz 2: Brand Architecture
7. Brand Personality
8. Quiz 1: Brand Personality
9. Quiz 2: Brand Personality
10. Module 7 Slides
1. Identifying Customers
2. Quiz 1: Identifying Customers
3. Quiz 2: Identifying Customers
4. Benefits & Buying Process
5. Quiz 1: Benefits & Buying Process
6. Quiz 2: Benefits & Buying Process
7. Value Proposition
8. Quiz 1: Value Proposition
9. Quiz 2: Value Proposition
10. Module 8 Slides
1. Naming the Brand
2. Quiz 1: Naming the Brand
3. Quiz 2: Naming the Brand
4. Look of the Brand
5. Quiz 1: Look of the Brand
6. Quiz 2: Look of the Brand
7. Brand Experience – Touch Points
8. Quiz 1: Brand Experience – Touch Points
9. Quiz 2: Brand Experience – Touch Points
10. Module 9 Slides
1. Communicate Brand Internally
2. Quiz 1: Communicate Brand Internally
3. Quiz 2: Communicate Brand Internally
4. Brand Book
5. Quiz 1: Brand Book
6. Quiz 2: Brand Book
7. Product or Service
8. Quiz 1: Product or Service
9. Quiz 2: Product or Service
10. Module 10 Slides
1. External Communication
2. Quiz 1: External Communication
3. Quiz 2: External Communication
4. Digital Channels
5. Quiz 1: Digital Channels
6. Quiz 2: Digital Channels
7. Packaging
8. Quiz 1: Packaging
9. Quiz 2: Packaging
10. Module 11 Slides
1. Performance
2. Quiz: Performance
3. Managing Brand Equity
4. Quiz: Managing Brand Equity
5. Module 12 Slides
1. Understanding Sales: 3S Approach
2. Quiz 1: Understanding Sales: 3s Approach
3. Quiz 2: Understanding Sales: 3s Approach
4. Mind of the Buyer
5. Quiz 1: Mind of The Buyer
6. Quiz 2: Mind of The Buyer
7. Identifying Potential Customers
8. Quiz 1: Identifying Potential Customers
9. Quiz 2: Identifying Potential Customers
10. Understanding the Customer’s Issues
11. Quiz 1: Understanding the Customer’s Issues
12. Quiz 2: Understanding the Customer’s Issues
13. ‘Buying Motivators’ of Customers
14. Quiz 1: ‘Buying Motivators’ of Customers
15. Quiz 2: ‘Buying Motivators’ of Customers
16. Barriers to Change
17. Quiz 1: Barriers to Change
18. Quiz 2: Barriers to Change
19. Module 13 Slides
1. Product Vs. Solution
2. Quiz 1: Product vs. Solution
3. Quiz 2: Product vs. Solution
4. Breaking Down the DNA of Your Solution
5. Quiz 1: Breaking Down The DNA of Your Solution
6. Quiz 2: Breaking Down The DNA of Your Solution
7. Proof of Your Solution
8. Quiz 1: Proof of Your Solution
9. Quiz 2: Proof of Your Solution
10. Ability to Implement
11. Quiz 1: Ability to Implement
12. Quiz 2: Ability to Implement
13. Module 14 Slides
1. Value of An Effective Sales Process
2. Quiz 1: Value Of An Effective Sales Process
3. Quiz 2: Value Of An Effective Sales Process
4. Elements of An Effective Sales Process
5. Quiz 1: Elements Of An Effective Sales Process
6. Quiz 2: Elements Of An Effective Sales Process
7. Developing Your Own Sales Process
8. Quiz 1: Developing Your Own Sales Process
9. Quiz 2: Developing Your Own Sales Process
10. Module 15 Slides
1. 75 Questions x 4 Marks = 300 Marks ; Duration: 75 Minutes

About PGDMBM

212 lessons
12.5 hours of video content
Duration: 6 (Six) Months
Regular Fees: Tk. 25,000
Scholarship/Waiver Available

Welcome to: Post Graduate Diploma in Marketing & Brand Management

Class Schedule

Class Link

Recorded Lectures (Live Classes)

Module 1 (Marketing Fundamentals)

Module 2 (The Analysis Phase)

Module 3 (The Strategy Phase)

Module 4 (The Tactical Phase)

Module 5 (The Measurement Phase)

Module 6 (Understanding Branding)

Module 7 (Defining Brand)

Module 8 (Positioning Brand)

Module 9 (Brand Identity)

Module 10 (Internal Channels)

Module 11 (External Channels)

Module 12 (Brand Performance)

Module 13 (Understanding Sales)

Module 14 (Power of Your Solution)

Module 15 (Power of Your Sales Process)

Mock Exam

About PGDMBM