PGDMBM (Batch 20)

PGDSCM - Online Campus Overview

1. Zoom Class Link
2. PGDMBM Class Schedule 20th Batch
1. PGDMBM Orientation Class
2. Live Class 01: M1: Marketing Fundamentals [Session 1]
3. Live Class 02: M1: Marketing Fundamentals [session 02]
4. Live Class 03: Module 2: The Analysis Phase
5. Live Class 04: Module 3: The Strategy Phase
6. Live Class 05: Module 4: The Tactical Phase
7. Live Class 06 [S1]: Module 4: The Tactical Phase
8. Live Class 06 [S2]: Module 04: The Tactical Phase
1. Marketing Fundamentals: An Overview
2. Quiz: Marketing Fundamentals: An Overview
3. Understanding Marketing Planning Process
4. Quiz: Understanding Marketing Planning Process
5. Assembling the Teams
6. Quiz: Assembling the Teams
7. Written Marketing Plan
8. Quiz: Written Marketing Plan
9. B2b/ B2c Marketing
10. Quiz: B2b/ B2c Marketing
11. Module 1 Slides
1. Focusing on the Core Business
2. Quiz: Focusing on the Core Business
3. Determining Marketing Plan’s Scope
4. Quiz: Determining Marketing Plan’s Scope
5. Researching the Competition
6. Quiz: Researching the Competition
7. Analysing Your Products
8. Quiz: Analysing Your Products
9. Analysing Your Customers
10. Quiz: Analysing Your Customers
11. Analysing the Buying Process
12. Quiz: Analysing the Buying Process
13. Analysing Your Market
14. Quiz: Analysing Your Market
15. Module 2 Slides
1. Introduction: From Analysis to Strategy
2. Quiz: Introduction: From Analysis to Strategy
3. Segmenting Your Customer
4. Quiz: Segmenting Your Customer
5. Targeting Your Customers
6. Quiz: Targeting Your Customers
7. Positioning
8. Quiz: Positioning
9. Setting Goals
10. Quiz: Setting Goals
11. Module 3 Slides
1. Understanding the 4ps Model
2. Quiz: Understanding the 4ps Model
3. Creating the Right Product and Services
4. Quiz: Creating the Right Product and Services
5. Setting & Communicating Prices
6. Quiz: Setting & Communicating Prices
7. Setting Promotion
8. Quiz: Setting Promotion
9. Understanding Distribution Channels
10. Quiz: Understanding Distribution Channels
11. Integrating All 4Ps
12. Quiz: Integrating All 4Ps
13. The Extended Marketing Mix
14. Quiz: The Extended Marketing Mix
15. Module 4 Slides
1. Importance of Measurement
2. Quiz: Importance of Measurement
3. Budgeting
4. Quiz: Budgeting
5. Measuring Key Performance Indicators (KPIs)
6. Quiz: Measuring Key Performance Indicators (KPIs)
7. Module 5 Slides
1. Importance of Brands
2. Quiz: Importance of Brands
3. Branding Process
4. Quiz: Branding Process
5. Brand Values
6. Quiz: Brand Values
7. Brand Drivers
8. Quiz: Brand Drivers
9. Module 6 Slides
1. What is a Brand?
2. Quiz: What Is a Brand?
3. Brand Architecture
4. Quiz: Brand Architecture
5. Brand Personality
6. Quiz: Brand Personality
7. Module 7 Slides
1. Identifying Customers
2. Quiz: Identifying Customers
3. Benefits & Buying Process
4. Quiz: Benefits & Buying Process
5. Value Proposition
6. Quiz: Value Proposition
1. Naming the Brand
2. Quiz: Naming the Brand
3. Look of the Brand
4. Quiz: Look of the Brand
5. Brand Experience – Touch Points
6. Quiz: Brand Experience – Touch Points
1. Communicate Brand Internally
2. Quiz: Communicate Brand Internally
3. Brand Book
4. Quiz: Brand Book
5. Product or Service
6. Quiz: Product or Service
1. External Communication
2. Quiz: External Communication
3. Digital Channels
4. Quiz: Digital Channels
5. Packaging
6. Quiz: Packaging
1. Performance
2. Quiz: Performance
3. Managing Brand Equity
4. Quiz: Managing Brand Equity
1. Understanding Sales: 3S Approach
2. Quiz: Understanding Sales: 3s Approach
3. Mind of the Buyer
4. Quiz: Mind of The Buyer
5. Identifying Potential Customers
6. Quiz: Identifying Potential Customers
7. Understanding the Customer’s Issues
8. Quiz: Understanding the Customer’s Issues
9. ‘Buying Motivators’ of Customers
10. Quiz: ‘Buying Motivators’ of Customers
11. Barriers to Change
12. Quiz: Barriers to Change
1. Product Vs. Solution
2. Quiz: Product vs. Solution
3. Breaking Down the DNA of Your Solution
4. Quiz: Breaking Down The DNA of Your Solution
5. Proof of Your Solution
6. Quiz: Proof of Your Solution
7. Ability to Implement
8. Quiz: Ability to Implement
1. Value of An Effective Sales Process
2. Quiz: Value Of An Effective Sales Process
3. Elements of An Effective Sales Process
4. Quiz: Elements Of An Effective Sales Process
5. Developing Your Own Sales Process
6. Quiz: Developing Your Own Sales Process
1. 75 Questions x 4 Marks = 300 Marks ; Duration: 75 Minutes

About PGDMBM

140 lessons
12 hours of video content
Duration: 6 (Six) Months
Regular Fees: Tk. 25,000
Scholarship/Waiver Available

Notice Board

Recorded Lectures (Live Classes)

Module 1 (Marketing Fundamentals)

Module 2 (The Analysis Phase)

Module 3 (The Strategy Phase)

Module 4 (The Tactical Phase)

Module 5 (The Measurement Phase)

Module 6 (Understanding Branding)

Module 7 (Defining Brand)

Module 8 (Positioning Brand)

Module 9 (Brand Identity)

Module 10 (Internal Channels)

Module 11 (External Channels)

Module 12 (Brand Performance)

Module 13 (Understanding Sales)

Module 14 (Power of Your Solution)

Module 15 (Power of Your Sales Process)

Mock Exam

About PGDMBM