Course curriculum
-
1
MARKETING
-
Matketing Coursebook
-
-
2
Unit 1: Markets and Marketing
-
Unit-1: Lecture 1
-
Unit-1: Lecture 2
-
Unit-1: Lecture 3
-
Unit-1: Lecture 4
-
-
3
Unit 2: The Marketing Process: Strategy and Planning
-
Unit-2: Lecture 1
-
Unit-2: Lecture 2
-
Unit-2: Lecture 3
-
Unit-2: Lecture 4
-
-
4
Unit 3: Buying Behaviour
-
Unit-3: Lecture 1
-
Unit-3: Lecture 2
-
-
5
Unit 4: Market Segmentation and Positioning
-
Unit-4: Lecture 1
-
Unit-4: Lecture 2
-
Unit-4: Lecture 3
-
Unit-4: Lecture 4
-
-
6
Unit 5: Product
-
Unit-5: Lecture 1
-
Unit-5: Lecture 2
-
Unit-5: Lecture 3
-
Unit-5: Lecture 4
-
-
7
Unit 6: Place
-
Unit-6: Lecture 1
-
Unit-6: Lecture 2
-
Unit-6: Lecture 3
-
-
8
Unit 7: Pricing
-
Unit-7: Lecture 1
-
Unit-7: Lecture 2
-
Unit-7: Lecture 3
-
Unit-7: Lecture 4
-
-
9
Unit 8: Promotion
-
Unit-8: Lecture 1
-
Unit-8: Lecture 2
-
Unit-8: Lecture 3
-
Unit-8: Lecture 4
-
Unit-8: Lecture 5
-
Unit-8: Lecture 6
-
-
10
MARKETING KPI
-
MARKETING KPI (Handout)
-
Marketing KPI - Lecture 1
-
Marketing KPI - Lecture 2
-
Marketing KPI - Lecture 3
-
Marketing KPI - Lecture 4
-
Marketing KPI - Lecture 5
-
-
11
DIGITAL MARKETING
-
Digital Marketing Coursebook
-
1. Sunday - Building the ultimate sales website
-
2. Monday - SEO: The backbone of any digital marketing strategy
-
3. Tuesday - Social media marketing madness
-
4. Wednesday: Pay per click (PPC) smplified & explained
-
5. Thursday - Mobile optimization and getting mobile users
-
6. Friday - Email Marketing: Why you should do it no matter what
-
7. Saturday - Other marketing tricks and tips in the modern world
-
-
12
SAMPLE QUESTION
-
PGDMBM: MARKETING [Sample Question]
-