Course curriculum

  • 1

    MARKETING

    • Matketing Coursebook

  • 2

    Unit 1: Markets and Marketing

    • Unit-1: Lecture 1

    • Unit-1: Lecture 2

    • Unit-1: Lecture 3

    • Unit-1: Lecture 4

  • 3

    Unit 2: The Marketing Process: Strategy and Planning

    • Unit-2: Lecture 1

    • Unit-2: Lecture 2

    • Unit-2: Lecture 3

    • Unit-2: Lecture 4

  • 4

    Unit 3: Buying Behaviour

    • Unit-3: Lecture 1

    • Unit-3: Lecture 2

  • 5

    Unit 4: Market Segmentation and Positioning

    • Unit-4: Lecture 1

    • Unit-4: Lecture 2

    • Unit-4: Lecture 3

    • Unit-4: Lecture 4

  • 6

    Unit 5: Product

    • Unit-5: Lecture 1

    • Unit-5: Lecture 2

    • Unit-5: Lecture 3

    • Unit-5: Lecture 4

  • 7

    Unit 6: Place

    • Unit-6: Lecture 1

    • Unit-6: Lecture 2

    • Unit-6: Lecture 3

  • 8

    Unit 7: Pricing

    • Unit-7: Lecture 1

    • Unit-7: Lecture 2

    • Unit-7: Lecture 3

    • Unit-7: Lecture 4

  • 9

    Unit 8: Promotion

    • Unit-8: Lecture 1

    • Unit-8: Lecture 2

    • Unit-8: Lecture 3

    • Unit-8: Lecture 4

    • Unit-8: Lecture 5

    • Unit-8: Lecture 6

  • 10

    MARKETING KPI

    • MARKETING KPI (Handout)

    • Marketing KPI - Lecture 1

    • Marketing KPI - Lecture 2

    • Marketing KPI - Lecture 3

    • Marketing KPI - Lecture 4

    • Marketing KPI - Lecture 5

  • 11

    DIGITAL MARKETING

    • Digital Marketing Coursebook

    • 1. Sunday - Building the ultimate sales website

    • 2. Monday - SEO: The backbone of any digital marketing strategy

    • 3. Tuesday - Social media marketing madness

    • 4. Wednesday: Pay per click (PPC) smplified & explained

    • 5. Thursday - Mobile optimization and getting mobile users

    • 6. Friday - Email Marketing: Why you should do it no matter what

    • 7. Saturday - Other marketing tricks and tips in the modern world

  • 12

    SAMPLE QUESTION

    • PGDMBM: MARKETING [Sample Question]