PGDMBM (21st Batch)

PGDMBM

Course curriculum

1. Welcome
1. PGDMBM 21 Batch Class & Exam Schedule
1. Class Link
1. Marketing Fundamentals: An Overview
2. Quiz 1: Marketing Fundamentals: An Overview
3. Quiz 2: Marketing Fundamentals: An Overview
4. Understanding Marketing Planning Process
5. Quiz 1: Understanding Marketing Planning Process
6. Quiz 2: Understanding Marketing Planning Process
7. Assembling the Teams
8. Quiz 1: Assembling the Teams
9. Quiz 2: Assembling the Teams
10. Written Marketing Plan
11. Quiz 1: Written Marketing Plan
12. Quiz 2: Written Marketing Plan
13. B2b/ B2c Marketing
14. Quiz 1: B2b/ B2c Marketing
15. Quiz 2: B2b/ B2c Marketing
16. Module 1 Slides
1. Focusing on the Core Business
2. Quiz 1: Focusing on the Core Business
3. Quiz 2: Focusing on the Core Business
4. Determining Marketing Plan’s Scope
5. Quiz 1: Determining Marketing Plan’s Scope
6. Quiz 2: Determining Marketing Plan’s Scope
7. Researching the Competition
8. Quiz 1: Researching the Competition
9. Quiz 2: Researching the Competition
10. Analysing Your Products
11. Quiz 1: Analysing Your Products
12. Quiz 2: Analysing Your Products
13. Analysing Your Customers
14. Quiz 1: Analysing Your Customers
15. Quiz 2: Analysing Your Customers
16. Analysing the Buying Process
17. Quiz 1: Analysing the Buying Process
18. Quiz 2: Analysing the Buying Process
19. Analysing Your Market
20. Quiz 1: Analysing Your Market
21. Quiz 2: Analysing Your Market
22. Module 2 Slides
1. Introduction: From Analysis to Strategy
2. Quiz 1: Introduction: From Analysis to Strategy
3. Quiz 2: Introduction: From Analysis to Strategy
4. Segmenting Your Customer
5. Quiz 1: Segmenting Your Customer
6. Quiz 2: Segmenting Your Customer
7. Targeting Your Customers
8. Quiz 1: Targeting Your Customers
9. Quiz 2: Targeting Your Customers
10. Positioning
11. Quiz 1: Positioning
12. Quiz 2: Positioning
13. Setting Goals
14. Quiz 1: Setting Goals
15. Quiz 2: Setting Goals
16. Module 3 Slides
1. Understanding the 4ps Model
2. Quiz 1: Understanding the 4ps Model
3. Quiz 2: Understanding the 4ps Model
4. Creating the Right Product and Services
5. Quiz 1: Creating the Right Product and Services
6. Quiz 2: Creating the Right Product and Services
7. Setting & Communicating Prices
8. Quiz 1: Setting & Communicating Prices
9. Quiz 2: Setting & Communicating Prices
10. Setting Promotion
11. Quiz 1: Setting Promotion
12. Quiz 2: Setting Promotion
13. Understanding Distribution Channels
14. Quiz 1: Understanding Distribution Channels
15. Quiz 2: Understanding Distribution Channels
16. Integrating All 4Ps
17. Quiz 1: Integrating All 4Ps
18. Quiz 2: Integrating All 4Ps
19. The Extended Marketing Mix
20. Quiz 1: The Extended Marketing Mix
21. Quiz 2: The Extended Marketing Mix
22. Module 4 Slides
1. Importance of Measurement
2. Quiz 1: Importance of Measurement
3. Quiz 2: Importance of Measurement
4. Budgeting
5. Quiz 1: Budgeting
6. Quiz 2: Budgeting
7. Measuring Key Performance Indicators (KPIs)
8. Quiz 1: Measuring Key Performance Indicators (KPIs)
9. Quiz 2: Measuring Key Performance Indicators (KPIs)
10. Module 5 Slides
1. Importance of Brands
2. Quiz 1: Importance of Brands
3. Quiz 2: Importance of Brands
4. Branding Process
5. Quiz 1: Branding Process
6. Quiz 2: Branding Process
7. Brand Values
8. Quiz 1: Brand Values
9. Quiz 2: Brand Values
10. Brand Drivers
11. Quiz 1: Brand Drivers
12. Quiz 2: Brand Drivers
13. Module 6 Slides
1. What is a Brand?
2. Quiz 1: What Is a Brand?
3. Quiz 2: What Is a Brand?
4. Brand Architecture
5. Quiz 1: Brand Architecture
6. Quiz 2: Brand Architecture
7. Brand Personality
8. Quiz 1: Brand Personality
9. Quiz 2: Brand Personality
10. Module 7 Slides
1. Identifying Customers
2. Quiz 1: Identifying Customers
3. Quiz 2: Identifying Customers
4. Benefits & Buying Process
5. Quiz 1: Benefits & Buying Process
6. Quiz 2: Benefits & Buying Process
7. Value Proposition
8. Quiz 1: Value Proposition
9. Quiz 2: Value Proposition
1. Naming the Brand
2. Quiz 1: Naming the Brand
3. Quiz 2: Naming the Brand
4. Look of the Brand
5. Quiz 1: Look of the Brand
6. Quiz 2: Look of the Brand
7. Brand Experience – Touch Points
8. Quiz 1: Brand Experience – Touch Points
9. Quiz 2: Brand Experience – Touch Points
1. Communicate Brand Internally
2. Quiz 1: Communicate Brand Internally
3. Brand Book
4. Quiz 1: Brand Book
5. Quiz 2: Brand Book
6. Product or Service
7. Quiz 1: Product or Service
8. Quiz 2: Product or Service
1. External Communication
2. Quiz 1: External Communication
3. Quiz 2: External Communication
4. Digital Channels
5. Quiz 1: Digital Channels
6. Quiz 2: Digital Channels
7. Packaging
8. Quiz 1: Packaging
9. Quiz 2: Packaging
1. Performance
2. Quiz 1: Performance
3. Quiz 2: Performance
4. Managing Brand Equity
5. Quiz 1: Managing Brand Equity
6. Quiz 2: Managing Brand Equity
1. Understanding Sales: 3S Approach
2. Quiz 1: Understanding Sales: 3s Approach
3. Quiz 2: Understanding Sales: 3s Approach
4. Mind of the Buyer
5. Quiz 1: Mind of The Buyer
6. Quiz 2: Mind of The Buyer
7. Identifying Potential Customers
8. Quiz 1: Identifying Potential Customers
9. Quiz 2: Identifying Potential Customers
10. Understanding the Customer’s Issues
11. Quiz 1: Understanding the Customer’s Issues
12. Quiz 2: Understanding the Customer’s Issues
13. ‘Buying Motivators’ of Customers
14. Quiz 1: ‘Buying Motivators’ of Customers
15. Quiz 2: ‘Buying Motivators’ of Customers
16. Barriers to Change
17. Quiz 1: Barriers to Change
18. Quiz 2: Barriers to Change
1. Product Vs. Solution
2. Quiz 1: Product vs. Solution
3. Quiz 2: Product vs. Solution
4. Breaking Down the DNA of Your Solution
5. Quiz 1: Breaking Down The DNA of Your Solution
6. Quiz 2: Breaking Down The DNA of Your Solution
7. Proof of Your Solution
8. Quiz 1: Proof of Your Solution
9. Quiz 2: Proof of Your Solution
10. Ability to Implement
11. Quiz 1: Ability to Implement
12. Quiz 2: Ability to Implement
1. Value of An Effective Sales Process
2. Quiz 1: Value Of An Effective Sales Process
3. Quiz 2: Value Of An Effective Sales Process
4. Elements of An Effective Sales Process
5. Quiz 1: Elements Of An Effective Sales Process
6. Quiz 2: Elements Of An Effective Sales Process
7. Developing Your Own Sales Process
8. Quiz 1: Developing Your Own Sales Process
9. Quiz 2: Developing Your Own Sales Process

About this course

Free
192 lessons
29.5 hours of video content