PGDMBM (21st Batch)

PGDMBM

Course curriculum

1. Marketing Fundamentals: An Overview
2. Quiz: Marketing Fundamentals: An Overview
3. Understanding Marketing Planning Process
4. Quiz: Understanding Marketing Planning Process
5. Assembling the Teams
6. Quiz: Assembling the Teams
7. Written Marketing Plan
8. Quiz: Written Marketing Plan
9. B2b/ B2c Marketing
10. Quiz: B2b/ B2c Marketing
11. Module 1 Slides
1. Focusing on the Core Business
2. Quiz: Focusing on the Core Business
3. Determining Marketing Plan’s Scope
4. Quiz: Determining Marketing Plan’s Scope
5. Researching the Competition
6. Quiz: Researching the Competition
7. Analysing Your Products
8. Quiz: Analysing Your Products
9. Analysing Your Customers
10. Quiz: Analysing Your Customers
11. Analysing the Buying Process
12. Quiz: Analysing the Buying Process
13. Analysing Your Market
14. Quiz: Analysing Your Market
15. Module 2 Slides
1. Introduction: From Analysis to Strategy
2. Quiz: Introduction: From Analysis to Strategy
3. Segmenting Your Customer
4. Quiz: Segmenting Your Customer
5. Targeting Your Customers
6. Quiz: Targeting Your Customers
7. Positioning
8. Quiz: Positioning
9. Setting Goals
10. Quiz: Setting Goals
11. Module 3 Slides
1. Understanding the 4ps Model
2. Quiz: Understanding the 4ps Model
3. Creating the Right Product and Services
4. Quiz: Creating the Right Product and Services
5. Setting & Communicating Prices
6. Quiz: Setting & Communicating Prices
7. Setting Promotion
8. Quiz: Setting Promotion
9. Understanding Distribution Channels
10. Quiz: Understanding Distribution Channels
11. Integrating All 4Ps
12. Quiz: Integrating All 4Ps
13. The Extended Marketing Mix
14. Quiz: The Extended Marketing Mix
15. Module 4 Slides
1. Importance of Measurement
2. Quiz: Importance of Measurement
3. Budgeting
4. Quiz: Budgeting
5. Measuring Key Performance Indicators (KPIs)
6. Quiz: Measuring Key Performance Indicators (KPIs)
7. Module 5 Slides
1. Importance of Brands
2. Quiz: Importance of Brands
3. Branding Process
4. Quiz: Branding Process
5. Brand Values
6. Quiz: Brand Values
7. Brand Drivers
8. Quiz: Brand Drivers
9. Module 6 Slides
1. What is a Brand?
2. Quiz: What Is a Brand?
3. Brand Architecture
4. Quiz: Brand Architecture
5. Brand Personality
6. Quiz: Brand Personality
7. Module 7 Slides
1. Identifying Customers
2. Quiz: Identifying Customers
3. Benefits & Buying Process
4. Quiz: Benefits & Buying Process
5. Value Proposition
6. Quiz: Value Proposition
1. Naming the Brand
2. Quiz: Naming the Brand
3. Look of the Brand
4. Quiz: Look of the Brand
5. Brand Experience – Touch Points
6. Quiz: Brand Experience – Touch Points
1. Communicate Brand Internally
2. Quiz: Communicate Brand Internally
3. Brand Book
4. Quiz: Brand Book
5. Product or Service
6. Quiz: Product or Service
1. External Communication
2. Quiz: External Communication
3. Digital Channels
4. Quiz: Digital Channels
5. Packaging
6. Quiz: Packaging
1. Performance
2. Quiz: Performance
3. Managing Brand Equity
4. Quiz: Managing Brand Equity
1. Understanding Sales: 3S Approach
2. Quiz: Understanding Sales: 3s Approach
3. Mind of the Buyer
4. Quiz: Mind of The Buyer
5. Identifying Potential Customers
6. Quiz: Identifying Potential Customers
7. Understanding the Customer’s Issues
8. Quiz: Understanding the Customer’s Issues
9. ‘Buying Motivators’ of Customers
10. Quiz: ‘Buying Motivators’ of Customers
11. Barriers to Change
12. Quiz: Barriers to Change
1. Product Vs. Solution
2. Quiz: Product vs. Solution
3. Breaking Down the DNA of Your Solution
4. Quiz: Breaking Down The DNA of Your Solution
5. Proof of Your Solution
6. Quiz: Proof of Your Solution
7. Ability to Implement
8. Quiz: Ability to Implement
1. Value of An Effective Sales Process
2. Quiz: Value Of An Effective Sales Process
3. Elements of An Effective Sales Process
4. Quiz: Elements Of An Effective Sales Process
5. Developing Your Own Sales Process
6. Quiz: Developing Your Own Sales Process

About this course

Free
129 lessons
30 hours of video content