Course curriculum
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1
Notice Board
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Zoom Class Link
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2
Recorded Lectures (Live Classes)
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Live Class 01: Marketing Fundamentals (Part 1)
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Live Class 02: Marketing Fundamentals (Part 2) & The Analysis Phase (Part 1)
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Live Class 03: The Analysis Phase (Part 2)
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Live Class 04: Module 3 (Developing Marketing Strategy)
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Live Class 05: Module 4 (The Tactical Phase) (Part 1)
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Live Class 06: Module 4 (The Tactical Phase) (Part 2)
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Live Class 07: Module 05: Measurement Phase [Session 2] & Module 6: Understanding Branding [Session 1]
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3
Module 1 (Marketing Fundamentals)
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Module 1 Slides
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Marketing Fundamentals: An Overview
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Quiz: Marketing Fundamentals: An Overview
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Understanding Marketing Planning Process
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Quiz: Understanding Marketing Planning Process
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Assembling the Teams
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Quiz: Assembling the Teams
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Written Marketing Plan
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Quiz: Written Marketing Plan
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B2b/ B2c Marketing
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Quiz: B2b/ B2c Marketing
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4
Module 2 (The Analysis Phase)
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Module 2 Slides
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Focusing on the Core Business
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Quiz: Focusing on the Core Business
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Determining Marketing Plan’s Scope
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Quiz: Determining Marketing Plan’s Scope
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Researching the Competition
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Quiz: Researching the Competition
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Analysing Your Products
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Quiz: Analysing Your Products
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Analysing Your Customers
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Quiz: Analysing Your Customers
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Analysing the Buying Process
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Quiz: Analysing the Buying Process
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Analysing Your Market
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Quiz: Analysing Your Market
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5
Module 3 (Developing Marketing Strategy)
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Introduction: From Analysis to Strategy
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Quiz: Introduction: From Analysis to Strategy
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Segmenting Your Customer
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Quiz: Segmenting Your Customer
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Targeting Your Customers
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Quiz: Targeting Your Customers
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Positioning Your Message
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Quiz: Positioning Your Message
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Setting Goals
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Quiz: Setting Goals
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Module 3 Slides
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6
Module 4 (The Tactical Phase)
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Understanding the 4ps Model
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Quiz: Understanding the 4ps Model
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Creating the Right Product and Services
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Quiz: Creating the Right Product and Services
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Setting & Communicating Prices
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Quiz: Setting & Communicating Prices
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Setting Promotional Objectives
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Quiz: Setting Promotional Objectives
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Understanding Distribution Channels
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Quiz: Understanding Distribution Channels
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Integrating All 4Ps
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Quiz: Integrating All 4Ps
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Module 4 Slides
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7
Module 5 (Measurement Phase)
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Importance of Measurement
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Quiz: Importance of Measurement
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Budgeting
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Quiz: Budgeting
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Measuring Key Performance Indicators (KPIs)
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Quiz: Measuring Key Performance Indicators (KPIs)
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Module 5 Slides
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8
Module 6 (Understanding Branding)
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Importance of Brands
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Quiz: Importance of Brands
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Branding Process
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Quiz: Branding Process
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Brand Values
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Quiz: Brand Values
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Brand Drivers
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Quiz: Brand Drivers
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Module 6 Slides
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9
Module 7 (Defining Brand)
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What is a Brand?
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Quiz: What Is a Brand?
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Brand Architecture
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Quiz: Brand Architecture
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Brand Personality
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Quiz: Brand Personality
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Module 7 Slides
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10
Module 8 (Positioning Brand)
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Identifying Customers
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Quiz: Identifying Customers
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Benefits & Buying Process
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Quiz: Benefits & Buying Process
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Value Proposition
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Quiz: Value Proposition
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Module 8 Slides
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11
Module 9 (Brand Identity)
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Naming the Brand
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Quiz: Naming the Brand
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Look of the Brand
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Quiz: Look of the Brand
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Brand Experience – Touch Points
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Quiz: Brand Experience – Touch Points
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Module 9 Slides
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12
Module 10 (Internal Channels)
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Communicate Brand Internally
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Quiz: Communicate Brand Internally
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Brand Book
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Quiz: Brand Book
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Product or Service
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Quiz: Product or Service
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Module 10 Slides
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13
Module 11 (External Channels)
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External Communication
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Quiz: External Communication
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Digital Channels
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Quiz: Digital Channels
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Packaging
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Quiz: Packaging
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14
Module 12 (Brand Performance)
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Performance
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Quiz: Performance
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Brand Equity
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Quiz: Brand Equity
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15
Module 13 (Understanding Sales)
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Understanding Sales: 3S Approach
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Quiz: Understanding Sales: 3s Approach
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Mind of the Buyer
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Quiz: Mind of The Buyer
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Identifying Potential Customers
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Quiz: Identifying Potential Customers
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Understanding the Customer’s Issues
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Quiz: Understanding the Customer’s Issues
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‘Buying Motivators’ of Customers
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Quiz: ‘Buying Motivators’ of Customers
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Barriers to Change
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Quiz: Barriers to Change
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16
Module 14 (Power of Your Solution)
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Product Vs. Solution
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Quiz: Product vs. Solution
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Breaking Down the DNA of Your Solution
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Quiz: Breaking Down The DNA of Your Solution
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Proof of Your Solution
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Quiz: Proof of Your Solution
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Ability to Implement
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Quiz: Ability to Implement
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17
Module 15 (Power of Your Sales Process)
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Value of An Effective Sales Process
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Quiz: Value Of An Effective Sales Process
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Elements of An Effective Sales Process
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Quiz: Elements Of An Effective Sales Process
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Developing Your Own Sales Process
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Quiz: Developing Your Own Sales Process
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18
Module 16 (Service Marketing)
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Characteristics of Services Marketing
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Quiz: Characteristics of Services Marketing
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The Extended Marketing Mix for Services
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Quiz: The Extended Marketing Mix for Services
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Service Quality
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Quiz: Service Quality
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19
Module 17 (Digital Marketing)
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Definition of Digital Marketing
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Quiz: Definition of Digital Marketing
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Advantages of Digital Marketing
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Quiz: Advantages of Digital Marketing
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Key Differences Between Digital and Traditional Marketing
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Quiz: Key Differences Between Digital and Traditional Marketing
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The Scope of Digital Marketing
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Quiz: The Scope of Digital Marketing
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Influencer Marketing
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Quiz: Influencer Marketing
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Video Marketing
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Quiz: Video Marketing
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Local Seo and Geo-Targeting
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Quiz: Local Seo and Geo-Targeting
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Online Reputation Management (ORM)
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Quiz: Online Reputation Management (ORM)
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E-Commerce and Conversion Rate Optimisation (CRO)
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Quiz: E-Commerce and Conversion Rate Optimisation (CRO)
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20
Mock Exam
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100 Questions x 2 Marks = 200 Marks ; Duration: 100 Minutes
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