Course curriculum
-
1
Notice Board
-
Zoom Class Link
-
-
2
Module 1 (Marketing Fundamentals)
-
Module 1 Slides
-
Marketing Fundamentals: An Overview
-
Quiz: Marketing Fundamentals: An Overview
-
Understanding Marketing Planning Process
-
Quiz: Understanding Marketing Planning Process
-
Assembling the Teams
-
Quiz: Assembling the Teams
-
Written Marketing Plan
-
Quiz: Written Marketing Plan
-
B2b/ B2c Marketing
-
Quiz: B2b/ B2c Marketing
-
-
3
Module 2 (The Analysis Phase)
-
Module 2 Slides
-
Focusing on the Core Business
-
Quiz: Focusing on the Core Business
-
Determining Marketing Plan’s Scope
-
Quiz: Determining Marketing Plan’s Scope
-
Researching the Competition
-
Quiz: Researching the Competition
-
Analysing Your Products
-
Quiz: Analysing Your Products
-
Analysing Your Customers
-
Quiz: Analysing Your Customers
-
Analysing the Buying Process
-
Quiz: Analysing the Buying Process
-
Analysing Your Market
-
Quiz: Analysing Your Market
-
-
4
Module 3 (Developing Marketing Strategy)
-
Introduction: From Analysis to Strategy
-
Quiz: Introduction: From Analysis to Strategy
-
Segmenting Your Customer
-
Quiz: Segmenting Your Customer
-
Targeting Your Customers
-
Quiz: Targeting Your Customers
-
Positioning Your Message
-
Quiz: Positioning Your Message
-
Setting Goals
-
Quiz: Setting Goals
-
Module 3 Slides
-
-
5
Module 4 (The Tactical Phase)
-
Understanding the 4ps Model
-
Quiz: Understanding the 4ps Model
-
Creating the Right Product and Services
-
Quiz: Creating the Right Product and Services
-
Setting & Communicating Prices
-
Quiz: Setting & Communicating Prices
-
Setting Promotional Objectives
-
Quiz: Setting Promotional Objectives
-
Understanding Distribution Channels
-
Quiz: Understanding Distribution Channels
-
Integrating All 4Ps
-
Quiz: Integrating All 4Ps
-
Module 4 Slides
-
-
6
Module 5 (Measurement Phase)
-
Importance of Measurement
-
Quiz: Importance of Measurement
-
Budgeting
-
Quiz: Budgeting
-
Measuring Key Performance Indicators (KPIs)
-
Quiz: Measuring Key Performance Indicators (KPIs)
-
Module 5 Slides
-
-
7
Module 6 (Understanding Branding)
-
Importance of Brands
-
Quiz: Importance of Brands
-
Branding Process
-
Quiz: Branding Process
-
Brand Values
-
Quiz: Brand Values
-
Brand Drivers
-
Quiz: Brand Drivers
-
Module 6 Slides
-
-
8
Module 7 (Defining Brand)
-
What is a Brand?
-
Quiz: What Is a Brand?
-
Brand Architecture
-
Quiz: Brand Architecture
-
Brand Personality
-
Quiz: Brand Personality
-
Module 7 Slides
-
-
9
Module 8 (Positioning Brand)
-
Identifying Customers
-
Quiz: Identifying Customers
-
Benefits & Buying Process
-
Quiz: Benefits & Buying Process
-
Value Proposition
-
Quiz: Value Proposition
-
Module 8 Slides
-
-
10
Module 9 (Brand Identity)
-
Naming the Brand
-
Quiz: Naming the Brand
-
Look of the Brand
-
Quiz: Look of the Brand
-
Brand Experience – Touch Points
-
Quiz: Brand Experience – Touch Points
-
Module 9 Slides
-
-
11
Module 10 (Internal Channels)
-
Communicate Brand Internally
-
Quiz: Communicate Brand Internally
-
Brand Book
-
Quiz: Brand Book
-
Product or Service
-
Quiz: Product or Service
-
Module 10 Slides
-
-
12
Module 11 (External Channels)
-
External Communication
-
Quiz: External Communication
-
Digital Channels
-
Quiz: Digital Channels
-
Packaging
-
Quiz: Packaging
-
-
13
Module 12 (Brand Performance)
-
Performance
-
Quiz: Performance
-
Brand Equity
-
Quiz: Brand Equity
-
-
14
Module 13 (Understanding Sales)
-
Understanding Sales: 3S Approach
-
Quiz: Understanding Sales: 3s Approach
-
Mind of the Buyer
-
Quiz: Mind of The Buyer
-
Identifying Potential Customers
-
Quiz: Identifying Potential Customers
-
Understanding the Customer’s Issues
-
Quiz: Understanding the Customer’s Issues
-
‘Buying Motivators’ of Customers
-
Quiz: ‘Buying Motivators’ of Customers
-
Barriers to Change
-
Quiz: Barriers to Change
-
-
15
Module 14 (Power of Your Solution)
-
Product Vs. Solution
-
Quiz: Product vs. Solution
-
Breaking Down the DNA of Your Solution
-
Quiz: Breaking Down The DNA of Your Solution
-
Proof of Your Solution
-
Quiz: Proof of Your Solution
-
Ability to Implement
-
Quiz: Ability to Implement
-
-
16
Module 15 (Power of Your Sales Process)
-
Value of An Effective Sales Process
-
Quiz: Value Of An Effective Sales Process
-
Elements of An Effective Sales Process
-
Quiz: Elements Of An Effective Sales Process
-
Developing Your Own Sales Process
-
Quiz: Developing Your Own Sales Process
-
-
17
Module 16 (Service Marketing)
-
Characteristics of Services Marketing
-
Quiz: Characteristics of Services Marketing
-
The Extended Marketing Mix for Services
-
Quiz: The Extended Marketing Mix for Services
-
Service Quality
-
Quiz: Service Quality
-
-
18
Module 17 (Digital Marketing)
-
Definition of Digital Marketing
-
Quiz: Definition of Digital Marketing
-
Advantages of Digital Marketing
-
Quiz: Advantages of Digital Marketing
-
Key Differences Between Digital and Traditional Marketing
-
Quiz: Key Differences Between Digital and Traditional Marketing
-
The Scope of Digital Marketing
-
Quiz: The Scope of Digital Marketing
-
Influencer Marketing
-
Quiz: Influencer Marketing
-
Video Marketing
-
Quiz: Video Marketing
-
Local Seo and Geo-Targeting
-
Quiz: Local Seo and Geo-Targeting
-
Online Reputation Management (ORM)
-
Quiz: Online Reputation Management (ORM)
-
E-Commerce and Conversion Rate Optimisation (CRO)
-
Quiz: E-Commerce and Conversion Rate Optimisation (CRO)
-
-
19
Mock Exam
-
100 Questions x 2 Marks = 200 Marks ; Duration: 100 Minutes
-