Course curriculum

  • 1

    Notice Board

    • Zoom Class Link
  • 2

    Recorded Lectures (Live Classes)

    • Live Class 01: Marketing Fundamentals (Part 1)

    • Live Class 02: Marketing Fundamentals (Part 2) & The Analysis Phase (Part 1)

    • Live Class 03: The Analysis Phase (Part 2)

    • Live Class 04: Module 3 (Developing Marketing Strategy)

    • Live Class 05: Module 4 (The Tactical Phase)
  • 3

    Module 1 (Marketing Fundamentals)

    • Module 1 Slides

    • Marketing Fundamentals: An Overview

    • Quiz: Marketing Fundamentals: An Overview

    • Understanding Marketing Planning Process

    • Quiz: Understanding Marketing Planning Process

    • Assembling the Teams

    • Quiz: Assembling the Teams

    • Written Marketing Plan

    • Quiz: Written Marketing Plan

    • B2b/ B2c Marketing

    • Quiz: B2b/ B2c Marketing
  • 4

    Module 2 (The Analysis Phase)

    • Module 2 Slides

    • Focusing on the Core Business

    • Quiz: Focusing on the Core Business

    • Determining Marketing Plan’s Scope

    • Quiz: Determining Marketing Plan’s Scope

    • Researching the Competition

    • Quiz: Researching the Competition

    • Analysing Your Products

    • Quiz: Analysing Your Products

    • Analysing Your Customers

    • Quiz: Analysing Your Customers

    • Analysing the Buying Process

    • Quiz: Analysing the Buying Process

    • Analysing Your Market

    • Quiz: Analysing Your Market
  • 5

    Module 3 (Developing Marketing Strategy)

    • Introduction: From Analysis to Strategy

    • Quiz: Introduction: From Analysis to Strategy

    • Segmenting Your Customer

    • Quiz: Segmenting Your Customer

    • Targeting Your Customers

    • Quiz: Targeting Your Customers

    • Positioning Your Message

    • Quiz: Positioning Your Message

    • Setting Goals

    • Quiz: Setting Goals

    • Module 3 Slides
  • 6

    Module 4 (The Tactical Phase)

    • Understanding the 4ps Model

    • Quiz: Understanding the 4ps Model

    • Creating the Right Product and Services

    • Quiz: Creating the Right Product and Services

    • Setting & Communicating Prices

    • Quiz: Setting & Communicating Prices

    • Setting Promotional Objectives

    • Quiz: Setting Promotional Objectives

    • Understanding Distribution Channels

    • Quiz: Understanding Distribution Channels

    • Integrating All 4Ps

    • Quiz: Integrating All 4Ps

    • Module 4 Slides
  • 7

    Module 5 (Measurement Phase)

    • Importance of Measurement

    • Quiz: Importance of Measurement

    • Budgeting

    • Quiz: Budgeting

    • Measuring Key Performance Indicators (KPIs)

    • Quiz: Measuring Key Performance Indicators (KPIs)

    • Module 5 Slides
  • 8

    Module 6 (Understanding Branding)

    • Importance of Brands

    • Quiz: Importance of Brands

    • Branding Process

    • Quiz: Branding Process

    • Brand Values

    • Quiz: Brand Values

    • Brand Drivers

    • Quiz: Brand Drivers

    • Module 6 Slides
  • 9

    Module 7 (Defining Brand)

    • What is a Brand?

    • Quiz: What Is a Brand?

    • Brand Architecture

    • Quiz: Brand Architecture

    • Brand Personality

    • Quiz: Brand Personality

    • Module 7 Slides
  • 10

    Module 8 (Positioning Brand)

    • Identifying Customers

    • Quiz: Identifying Customers

    • Benefits & Buying Process

    • Quiz: Benefits & Buying Process

    • Value Proposition

    • Quiz: Value Proposition

    • Module 8 Slides
  • 11

    Module 9 (Brand Identity)

    • Naming the Brand

    • Quiz: Naming the Brand

    • Look of the Brand

    • Quiz: Look of the Brand

    • Brand Experience – Touch Points

    • Quiz: Brand Experience – Touch Points

    • Module 9 Slides
  • 12

    Module 10 (Internal Channels)

    • Communicate Brand Internally

    • Quiz: Communicate Brand Internally

    • Brand Book

    • Quiz: Brand Book

    • Product or Service

    • Quiz: Product or Service

    • Module 10 Slides
  • 13

    Module 11 (External Channels)

    • External Communication

    • Quiz: External Communication

    • Digital Channels

    • Quiz: Digital Channels

    • Packaging

    • Quiz: Packaging
  • 14

    Module 12 (Brand Performance)

    • Performance

    • Quiz: Performance

    • Brand Equity

    • Quiz: Brand Equity
  • 15

    Module 13 (Understanding Sales)

    • Understanding Sales: 3S Approach

    • Quiz: Understanding Sales: 3s Approach

    • Mind of the Buyer

    • Quiz: Mind of The Buyer

    • Identifying Potential Customers

    • Quiz: Identifying Potential Customers

    • Understanding the Customer’s Issues

    • Quiz: Understanding the Customer’s Issues

    • ‘Buying Motivators’ of Customers

    • Quiz: ‘Buying Motivators’ of Customers

    • Barriers to Change

    • Quiz: Barriers to Change
  • 16

    Module 14 (Power of Your Solution)

    • Product Vs. Solution

    • Quiz: Product vs. Solution

    • Breaking Down the DNA of Your Solution

    • Quiz: Breaking Down The DNA of Your Solution

    • Proof of Your Solution

    • Quiz: Proof of Your Solution

    • Ability to Implement

    • Quiz: Ability to Implement
  • 17

    Module 15 (Power of Your Sales Process)

    • Value of An Effective Sales Process

    • Quiz: Value Of An Effective Sales Process

    • Elements of An Effective Sales Process

    • Quiz: Elements Of An Effective Sales Process

    • Developing Your Own Sales Process

    • Quiz: Developing Your Own Sales Process
  • 18

    Module 16 (Service Marketing)

    • Characteristics of Services Marketing

    • Quiz: Characteristics of Services Marketing

    • The Extended Marketing Mix for Services

    • Quiz: The Extended Marketing Mix for Services

    • Service Quality

    • Quiz: Service Quality
  • 19

    Module 17 (Digital Marketing)

    • Definition of Digital Marketing

    • Quiz: Definition of Digital Marketing

    • Advantages of Digital Marketing

    • Quiz: Advantages of Digital Marketing

    • Key Differences Between Digital and Traditional Marketing

    • Quiz: Key Differences Between Digital and Traditional Marketing

    • The Scope of Digital Marketing

    • Quiz: The Scope of Digital Marketing

    • Influencer Marketing

    • Quiz: Influencer Marketing

    • Video Marketing

    • Quiz: Video Marketing

    • Local Seo and Geo-Targeting

    • Quiz: Local Seo and Geo-Targeting

    • Online Reputation Management (ORM)

    • Quiz: Online Reputation Management (ORM)

    • E-Commerce and Conversion Rate Optimisation (CRO)

    • Quiz: E-Commerce and Conversion Rate Optimisation (CRO)
  • 20

    Mock Exam

    • 100 Questions x 2 Marks = 200 Marks ; Duration: 100 Minutes