PGDMBM (16th Batch)

PGDMBM

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Course curriculum

1. Zoom Class Link
1. Live Class 01: Marketing Fundamentals (Part 1)
2. Live Class 02: Marketing Fundamentals (Part 2) & The Analysis Phase (Part 1)
3. Live Class 03: The Analysis Phase (Part 2)
4. Live Class 04: Module 3 (Developing Marketing Strategy)
5. Live Class 05: Module 4 (The Tactical Phase) (Part 1)
6. Live Class 06: Module 4 (The Tactical Phase) (Part 2)
7. Live Class 07: Module 05: Measurement Phase [Session 2] & Module 6: Understanding Branding [Session 1]
8. Live Class 08: Module 6: Understanding Branding [Session 2] & Module 7: Defining Brand [Session 1]
9. Live Class 09: Module 8: Positioning Brand
10. Live Class 10: Module 9: Brand Identity
11. Live Class 11: Module 10: Internal Channels
12. Live class 12: Module 11: External Channels
13. Live class 13: Module 12: Brand Performance
14. Live class 14: Module 13: Understanding Sales
15. Live class 15: Module 14: Power of Your Solution & Module 15: Power of Your Sales Process
16. Live Class 16: Module 16: Service Marketing
17. Live Class 17: Module 16: Service Marketing [Session 2] & Module 17: Digital Marketing
18. Live Class 18: Module 17: Digital Marketing [Session 2] & review
1. Module 1 Slides
2. Marketing Fundamentals: An Overview
3. Quiz: Marketing Fundamentals: An Overview
4. Understanding Marketing Planning Process
5. Quiz: Understanding Marketing Planning Process
6. Assembling the Teams
7. Quiz: Assembling the Teams
8. Written Marketing Plan
9. Quiz: Written Marketing Plan
10. B2b/ B2c Marketing
11. Quiz: B2b/ B2c Marketing
1. Module 2 Slides
2. Focusing on the Core Business
3. Quiz: Focusing on the Core Business
4. Determining Marketing Plan’s Scope
5. Quiz: Determining Marketing Plan’s Scope
6. Researching the Competition
7. Quiz: Researching the Competition
8. Analysing Your Products
9. Quiz: Analysing Your Products
10. Analysing Your Customers
11. Quiz: Analysing Your Customers
12. Analysing the Buying Process
13. Quiz: Analysing the Buying Process
14. Analysing Your Market
15. Quiz: Analysing Your Market
1. Introduction: From Analysis to Strategy
2. Quiz: Introduction: From Analysis to Strategy
3. Segmenting Your Customer
4. Quiz: Segmenting Your Customer
5. Targeting Your Customers
6. Quiz: Targeting Your Customers
7. Positioning Your Message
8. Quiz: Positioning Your Message
9. Setting Goals
10. Quiz: Setting Goals
11. Module 3 Slides
1. Understanding the 4ps Model
2. Quiz: Understanding the 4ps Model
3. Creating the Right Product and Services
4. Quiz: Creating the Right Product and Services
5. Setting & Communicating Prices
6. Quiz: Setting & Communicating Prices
7. Setting Promotional Objectives
8. Quiz: Setting Promotional Objectives
9. Understanding Distribution Channels
10. Quiz: Understanding Distribution Channels
11. Integrating All 4Ps
12. Quiz: Integrating All 4Ps
13. Module 4 Slides
1. Importance of Measurement
2. Quiz: Importance of Measurement
3. Budgeting
4. Quiz: Budgeting
5. Measuring Key Performance Indicators (KPIs)
6. Quiz: Measuring Key Performance Indicators (KPIs)
7. Module 5 Slides
1. Importance of Brands
2. Quiz: Importance of Brands
3. Branding Process
4. Quiz: Branding Process
5. Brand Values
6. Quiz: Brand Values
7. Brand Drivers
8. Quiz: Brand Drivers
9. Module 6 Slides
1. What is a Brand?
2. Quiz: What Is a Brand?
3. Brand Architecture
4. Quiz: Brand Architecture
5. Brand Personality
6. Quiz: Brand Personality
7. Module 7 Slides
1. Identifying Customers
2. Quiz: Identifying Customers
3. Benefits & Buying Process
4. Quiz: Benefits & Buying Process
5. Value Proposition
6. Quiz: Value Proposition
7. Module 8 Slides
1. Naming the Brand
2. Quiz: Naming the Brand
3. Look of the Brand
4. Quiz: Look of the Brand
5. Brand Experience – Touch Points
6. Quiz: Brand Experience – Touch Points
7. Module 9 Slides
1. Communicate Brand Internally
2. Quiz: Communicate Brand Internally
3. Brand Book
4. Quiz: Brand Book
5. Product or Service
6. Quiz: Product or Service
7. Module 10 Slides
1. External Communication
2. Quiz: External Communication
3. Digital Channels
4. Quiz: Digital Channels
5. Packaging
6. Quiz: Packaging
7. Module 11 Slides
1. Performance
2. Quiz: Performance
3. Brand Equity
4. Quiz: Brand Equity
5. Module 12 Slides
1. Understanding Sales: 3S Approach
2. Quiz: Understanding Sales: 3s Approach
3. Mind of the Buyer
4. Quiz: Mind of The Buyer
5. Identifying Potential Customers
6. Quiz: Identifying Potential Customers
7. Understanding the Customer’s Issues
8. Quiz: Understanding the Customer’s Issues
9. ‘Buying Motivators’ of Customers
10. Quiz: ‘Buying Motivators’ of Customers
11. Barriers to Change
12. Quiz: Barriers to Change
13. Module 13 Slides
1. Product Vs. Solution
2. Quiz: Product vs. Solution
3. Breaking Down the DNA of Your Solution
4. Quiz: Breaking Down The DNA of Your Solution
5. Proof of Your Solution
6. Quiz: Proof of Your Solution
7. Ability to Implement
8. Quiz: Ability to Implement
9. Module 14 Slides
1. Value of An Effective Sales Process
2. Quiz: Value Of An Effective Sales Process
3. Elements of An Effective Sales Process
4. Quiz: Elements Of An Effective Sales Process
5. Developing Your Own Sales Process
6. Quiz: Developing Your Own Sales Process
7. Module 15 Slides
1. Characteristics of Services Marketing
2. Quiz: Characteristics of Services Marketing
3. The Extended Marketing Mix for Services
4. Quiz: The Extended Marketing Mix for Services
5. Service Quality
6. Quiz: Service Quality
7. Module 16 Slides
1. Definition of Digital Marketing
2. Quiz: Definition of Digital Marketing
3. Advantages of Digital Marketing
4. Quiz: Advantages of Digital Marketing
5. Key Differences Between Digital and Traditional Marketing
6. Quiz: Key Differences Between Digital and Traditional Marketing
7. The Scope of Digital Marketing
8. Quiz: The Scope of Digital Marketing
9. Influencer Marketing
10. Quiz: Influencer Marketing
11. Video Marketing
12. Quiz: Video Marketing
13. Local Seo and Geo-Targeting
14. Quiz: Local Seo and Geo-Targeting
15. Online Reputation Management (ORM)
16. Quiz: Online Reputation Management (ORM)
17. E-Commerce and Conversion Rate Optimisation (CRO)
18. Quiz: E-Commerce and Conversion Rate Optimisation (CRO)
19. Module 17 Slides
1. 100 Questions x 2 Marks = 200 Marks ; Duration: 100 Minutes

About this course

Free
181 lessons
34.5 hours of video content

PGDMBM

Course curriculum

Notice Board

Recorded Lectures (Live Classes)

Module 1 (Marketing Fundamentals)

Module 2 (The Analysis Phase)

Module 3 (Developing Marketing Strategy)

Module 4 (The Tactical Phase)

Module 5 (Measurement Phase)

Module 6 (Understanding Branding)

Module 7 (Defining Brand)

Module 8 (Positioning Brand)

Module 9 (Brand Identity)

Module 10 (Internal Channels)

Module 11 (External Channels)

Module 12 (Brand Performance)

Module 13 (Understanding Sales)

Module 14 (Power of Your Solution)

Module 15 (Power of Your Sales Process)

Module 16 (Service Marketing)

Module 17 (Digital Marketing)

Mock Exam

About this course