Course curriculum

  • 1

    CHAPTER 01: MARKETING FUNDAMENTALS

    • MARKETING FUNDAMENTALS [Course Note]

    • MARKETING FUNDAMENTALS : [Introduction]

    • MARKETING FUNDAMENTALS : Lecture 01 (Unit: 1.0) [Understanding the Planning Process]

    • MARKETING FUNDAMENTALS : Lecture 02 (Unit: 2.0) [Assembling the Team]

    • MARKETING FUNDAMENTALS : Lecture 03 (Unit: 3.0) [Creating the Marketing Plan]

    • MARKETING FUNDAMENTALS : Lecture 04 (Unit: 4.0) [Understanding B2b VS. B2c Marketing]

    • MARKETING FUNDAMENTALS : Lecture 05 (Unit: 5.1) [Focusing on the core Business]

    • MARKETING FUNDAMENTALS : Lecture 06 (Unit: 5.2) [Determining Your Marketing Plan's Scope]

    • MARKETING FUNDAMENTALS : Lecture 07 (Unit: 5.3) [Researching the competition]

    • MARKETING FUNDAMENTALS : Lecture 08 (Unit: 5.4) [Analyzing your Products]

    • MARKETING FUNDAMENTALS : Lecture 09 (Unit: 5.5) [Analyzing Your Customers]

    • MARKETING FUNDAMENTALS : Lecture 10 (Unit: 5.6) [Analyzing the Buying Process]

    • MARKETING FUNDAMENTALS : Lecture 11 (Unit: 5.7) [Analyzing Your Market]

    • MARKETING FUNDAMENTALS : Lecture 12 (Unit: 6.1) [Segmenting your customer]

    • MARKETING FUNDAMENTALS : Lecture 13 (Unit: 6.2) [Targeting your customers]

    • MARKETING FUNDAMENTALS : Lecture 14 (Unit: 6.3) [Positioning your Message]

    • MARKETING FUNDAMENTALS : Lecture 15 (Unit: 6.4) [Setting Goals]

    • MARKETING FUNDAMENTALS : Lecture 16 (Unit: 7.1) [Understanding the 4Ps Model]

    • MARKETING FUNDAMENTALS : Lecture 17 (Unit: 7.2) [Creating the right Product and Services]

    • MARKETING FUNDAMENTALS : Lecture 18 (Unit: 7.3) [Setting Prices]

    • MARKETING FUNDAMENTALS : Lecture 19 (Unit: 7.3.1) [Communicating Price]

    • MARKETING FUNDAMENTALS : Lecture 20 (Unit: 7.4) [Setting promotional objectives]

    • MARKETING FUNDAMENTALS : Lecture 21 (Unit: 7.4.1) [Sending Your Promotional Message]

    • MARKETING FUNDAMENTALS : Lecture 22 (Unit: 7.4.2) [Using Social Media to Promote Your Products]

    • MARKETING FUNDAMENTALS : Lecture 23 (Unit: 7.5) [Understanding Distribution Channels]

    • MARKETING FUNDAMENTALS : Lecture 24 (Unit: 7.5.1) Designing Distribution Channel

    • MARKETING FUNDAMENTALS : Lecture 25 (Unit: 7.6) [Integrating All 4Ps]

    • MARKETING FUNDAMENTALS : Lecture 26 (Unit: 8.1) [Presenting to Leadership Teams]

    • MARKETING FUNDAMENTALS : Lecture 27 (Unit: 8.2) [Educating the Sales Team]

    • MARKETING FUNDAMENTALS : Lecture 28 (Unit: 8.3) [Guiding Vendors and Agencies]

    • MARKETING FUNDAMENTALS : Lecture 29 (Unit: 9.1) [Budgeting]

    • MARKETING FUNDAMENTALS : Lecture 30 (Unit: 9.2) [Measuring Key Performance Indicators]

    • Chapter 01 (Quiz: 01) : Marketing Fundamentals

    • Chapter 01 (Quiz: 02) : Marketing Fundamentals
  • 2

    CHAPTER 02: DIGITAL MARKETING FUNDAMENTALS

    • DIGITAL MARKETING FUNDAMENTALS [Course Note]

    • DIGITAL MARKETING : [Introduction]

    • DIGITAL MARKETING : Lecture 01 (Unit: 1.1) [Business Strategy]

    • DIGITAL MARKETING : Lecture 02 (Unit: 1.2) [Brand Strategy]

    • DIGITAL MARKETING : Lecture 03 (Unit: 1.3) [Marketing Strategy]

    • DIGITAL MARKETING : Lecture 04 (Unit: 1.4) [Conclusion]

    • DIGITAL MARKETING : Lecture 05 (Unit: 2.1) [Effective website]

    • DIGITAL MARKETING : Lecture 06 (Unit: 2.2) [Domain name]

    • DIGITAL MARKETING : Lecture 07 (Unit: 2.3) [Designer or, developer]

    • DIGITAL MARKETING : Lecture 08 (Unit: 2.4) [Website Convert]

    • DIGITAL MARKETING : Lecture 09 (Unit: 2.5) [Engaging Web Copy]

    • DIGITAL MARKETING : Lecture 10 (Unit: 2.6) [Responsive design]

    • DIGITAL MARKETING : Lecture 11 (Unit: 2.7) [Analytics Basics ]

    • DIGITAL MARKETING : Lecture 12 (Unit: 2.8) [Online Analytics]

    • DIGITAL MARKETING : Lecture 13 (Unit: 2.9) [Conversion Funnel]

    • DIGITAL MARKETING : Lecture 14 (Unit: 2.10) [Key Performance Indicators]

    • DIGITAL MARKETING : Lecture 15 (Unit: 2.11) [Attribution Models]

    • DIGITAL MARKETING : Lecture 16 (Unit: 3.1) [How SEO Works? ]

    • DIGITAL MARKETING : Lecture 17 (Unit: 3.2) [Search Engine Optimization]

    • DIGITAL MARKETING : Lecture 18 (Unit: 3.3) [Content Strategy]

    • DIGITAL MARKETING : Lecture 19 (Unit: 3.4) [Hire a Professional]

    • DIGITAL MARKETING : Lecture 20 (Unit: 4.1) [Social Media Marketing Plan]

    • DIGITAL MARKETING : Lecture 21 (Unit: 4.2) [Social Media Networks]

    • DIGITAL MARKETING: Lecture 22 (Unit: 5.1) [VIDEO Marketing]

    • DIGITAL MARKETING : Lecture 23 (Unit: 5.2) [Compelling Content]

    • DIGITAL MARKETING : Lecture 24 (Unit: 6.1) [Email Marketing]

    • DIGITAL MARKETING : Lecture 25 (Unit: 6.2) [Email Marketing Plan]

    • DIGITAL MARKETING : Lecture 26 (Unit: 7.1) [CONTENT Marketing]

    • DIGITAL MARKETING : Lecture 27 (Unit: 7.2) [Content Planning Model]

    • DIGITAL MARKETING : Lecture 28 (Unit: 8.1) [Mobile Marketing]

    • DIGITAL MARKETING : Lecture 29 (Unit: 8.2) [Mobile Applications]

    • Chapter 02 (Quiz: 01) : Digital Marketing

    • Chapter 02 (Quiz: 02) : Digital Marketing
  • 3

    CHAPTER 03: BRAND MANAGEMENT

    • BRAND MANAGEMENT [Course Note]

    • BRAND MANAGEMENT: [Introduction]

    • BRAND MANAGEMENT: Lecture 01 (Unit: 1.1) [Process]

    • BRAND MANAGEMENT: Lecture 02 (Unit: 1.2) [Values]

    • BRAND MANAGEMENT: Lecture 03 (Unit: 1.3) [Drivers]

    • BRAND MANAGEMENT: Lecture 04 (Unit: 2.1) [What?]

    • BRAND MANAGEMENT: Lecture 05 (Unit: 2.2) [Architecture]

    • BRAND MANAGEMENT: Lecture 06 (Unit: 2.3) [Personality]

    • BRAND MANAGEMENT: Lecture 07 (Unit: 3.1) [Customers]

    • BRAND MANAGEMENT: Lecture 08 (Unit: 3.2) [Beliefs]

    • BRAND MANAGEMENT: Lecture 09 (Unit: 3.3] [Value Proposition]

    • BRAND MANAGEMENT: Lecture 10 (Unit: 4.1) [Name]

    • BRAND MANAGEMENT: Lecture 11 (Unit: 4.2) [Look]

    • BRAND MANAGEMENT: Lecture 12 (Unit: 4.3) [Steps]

    • BRAND MANAGEMENT: Lecture 13 (Unit: 5.1) [Internal]

    • BRAND MANAGEMENT: Lecture 14 (Unit: 5.2) [Brand Book]

    • BRAND MANAGEMENT: Lecture 15 (Unit: 5.3) [Product or Service]

    • BRAND MANAGEMENT: Lecture 16 (Unit: 6.1) [External]

    • BRAND MANAGEMENT: Lecture 17 (Unit: 6.2) [Digital]

    • BRAND MANAGEMENT: Lecture 18 (Unit: 6.3) [Packaging]

    • BRAND MANAGEMENT: Lecture 19 (Unit: 7.1) [Performance]

    • BRAND MANAGEMENT: Lecture 20 (Unit: 7.2) [Equity]

    • Chapter 03 (Quiz: 01): Brand Management

    • Chapter 03 (Quiz: 02): Brand Management
  • 4

    CHAPTER 04: SALES MANAGEMENT

    • SALES MANAGEMENT [Course Note]

    • SALES MANAGEMENT: Lecture 01 (Unit: 1.1) [Understanding Sales]

    • SALES MANAGEMENT: Lecture 02 (Unit: 1.2) [Mind of the Buyer]

    • SALES MANAGEMENT: Lecture 03 (Unit: 2.1) [Identifying Potential Customers]

    • SALES MANAGEMENT: Lecture 04 (Unit: 2.2) [Understanding the Customers' Issues]

    • SALES MANAGEMENT: Lecture 05 (Unit: 2.3) [Buying Motivators of Customers]

    • SALES MANAGEMENT: Lecture 06 (Unit: 2.4) [Barriers to Change]

    • SALES MANAGEMENT: Lecture 07 (Unit: 3.1) [Product VS Solution]

    • SALES MANAGEMENT: Lecture 08 (Unit: 3.2) [Breaking Down the DNA of Your Solution]

    • SALES MANAGEMENT: Lecture 09 (Unit: 3.3) [Proof of Your Solution]

    • SALES MANAGEMENT: Lecture 10 (Unit: 3.4) [Ability to Implement]

    • SALES MANAGEMENT: Lecture 11 (Unit: 4.1) [Value of an Effective Sales Process]

    • SALES MANAGEMENT: Lecture 12 (Unit: 4.2) [Elements of an Effective Sales Process]

    • SALES MANAGEMENT: Lecture 13 (Unit: 4.3) [How to Develop Your Own Sales Process]

    • Chapter 04 (Quiz: 01): Sales Management

    • Chapter 04 (Quiz: 02): Sales Management
  • 5

    MOCK EXAM

    • MOCK EXAM: 01 [100 Questions x 2 Marks = 200 Marks] ; Duration: 100 Minutes

    • MOCK EXAM: 02 [100 Questions x 2 Marks = 200 Marks] ; Duration: 100 Minutes