Course curriculum
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1
CHAPTER 01: MARKETING FUNDAMENTALS
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MARKETING FUNDAMENTALS [Course Note]
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MARKETING FUNDAMENTALS : [Introduction]
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MARKETING FUNDAMENTALS : Lecture 01 (Unit: 1.0) [Understanding the Planning Process]
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MARKETING FUNDAMENTALS : Lecture 02 (Unit: 2.0) [Assembling the Team]
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MARKETING FUNDAMENTALS : Lecture 03 (Unit: 3.0) [Creating the Marketing Plan]
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MARKETING FUNDAMENTALS : Lecture 04 (Unit: 4.0) [Understanding B2b VS. B2c Marketing]
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MARKETING FUNDAMENTALS : Lecture 05 (Unit: 5.1) [Focusing on the core Business]
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MARKETING FUNDAMENTALS : Lecture 06 (Unit: 5.2) [Determining Your Marketing Plan's Scope]
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MARKETING FUNDAMENTALS : Lecture 07 (Unit: 5.3) [Researching the competition]
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MARKETING FUNDAMENTALS : Lecture 08 (Unit: 5.4) [Analyzing your Products]
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MARKETING FUNDAMENTALS : Lecture 09 (Unit: 5.5) [Analyzing Your Customers]
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MARKETING FUNDAMENTALS : Lecture 10 (Unit: 5.6) [Analyzing the Buying Process]
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MARKETING FUNDAMENTALS : Lecture 11 (Unit: 5.7) [Analyzing Your Market]
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MARKETING FUNDAMENTALS : Lecture 12 (Unit: 6.1) [Segmenting your customer]
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MARKETING FUNDAMENTALS : Lecture 13 (Unit: 6.2) [Targeting your customers]
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MARKETING FUNDAMENTALS : Lecture 14 (Unit: 6.3) [Positioning your Message]
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MARKETING FUNDAMENTALS : Lecture 15 (Unit: 6.4) [Setting Goals]
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MARKETING FUNDAMENTALS : Lecture 16 (Unit: 7.1) [Understanding the 4Ps Model]
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MARKETING FUNDAMENTALS : Lecture 17 (Unit: 7.2) [Creating the right Product and Services]
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MARKETING FUNDAMENTALS : Lecture 18 (Unit: 7.3) [Setting Prices]
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MARKETING FUNDAMENTALS : Lecture 19 (Unit: 7.3.1) [Communicating Price]
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MARKETING FUNDAMENTALS : Lecture 20 (Unit: 7.4) [Setting promotional objectives]
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MARKETING FUNDAMENTALS : Lecture 21 (Unit: 7.4.1) [Sending Your Promotional Message]
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MARKETING FUNDAMENTALS : Lecture 22 (Unit: 7.4.2) [Using Social Media to Promote Your Products]
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MARKETING FUNDAMENTALS : Lecture 23 (Unit: 7.5) [Understanding Distribution Channels]
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MARKETING FUNDAMENTALS : Lecture 24 (Unit: 7.5.1) Designing Distribution Channel
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MARKETING FUNDAMENTALS : Lecture 25 (Unit: 7.6) [Integrating All 4Ps]
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MARKETING FUNDAMENTALS : Lecture 26 (Unit: 8.1) [Presenting to Leadership Teams]
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MARKETING FUNDAMENTALS : Lecture 27 (Unit: 8.2) [Educating the Sales Team]
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MARKETING FUNDAMENTALS : Lecture 28 (Unit: 8.3) [Guiding Vendors and Agencies]
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MARKETING FUNDAMENTALS : Lecture 29 (Unit: 9.1) [Budgeting]
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MARKETING FUNDAMENTALS : Lecture 30 (Unit: 9.2) [Measuring Key Performance Indicators]
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Chapter 01 (Quiz: 01) : Marketing Fundamentals
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Chapter 01 (Quiz: 02) : Marketing Fundamentals
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2
CHAPTER 02: DIGITAL MARKETING FUNDAMENTALS
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DIGITAL MARKETING FUNDAMENTALS [Course Note]
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DIGITAL MARKETING : [Introduction]
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DIGITAL MARKETING : Lecture 01 (Unit: 1.1) [Business Strategy]
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DIGITAL MARKETING : Lecture 02 (Unit: 1.2) [Brand Strategy]
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DIGITAL MARKETING : Lecture 03 (Unit: 1.3) [Marketing Strategy]
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DIGITAL MARKETING : Lecture 04 (Unit: 1.4) [Conclusion]
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DIGITAL MARKETING : Lecture 05 (Unit: 2.1) [Effective website]
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DIGITAL MARKETING : Lecture 06 (Unit: 2.2) [Domain name]
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DIGITAL MARKETING : Lecture 07 (Unit: 2.3) [Designer or, developer]
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DIGITAL MARKETING : Lecture 08 (Unit: 2.4) [Website Convert]
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DIGITAL MARKETING : Lecture 09 (Unit: 2.5) [Engaging Web Copy]
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DIGITAL MARKETING : Lecture 10 (Unit: 2.6) [Responsive design]
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DIGITAL MARKETING : Lecture 11 (Unit: 2.7) [Analytics Basics ]
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DIGITAL MARKETING : Lecture 12 (Unit: 2.8) [Online Analytics]
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DIGITAL MARKETING : Lecture 13 (Unit: 2.9) [Conversion Funnel]
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DIGITAL MARKETING : Lecture 14 (Unit: 2.10) [Key Performance Indicators]
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DIGITAL MARKETING : Lecture 15 (Unit: 2.11) [Attribution Models]
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DIGITAL MARKETING : Lecture 16 (Unit: 3.1) [How SEO Works? ]
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DIGITAL MARKETING : Lecture 17 (Unit: 3.2) [Search Engine Optimization]
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DIGITAL MARKETING : Lecture 18 (Unit: 3.3) [Content Strategy]
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DIGITAL MARKETING : Lecture 19 (Unit: 3.4) [Hire a Professional]
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DIGITAL MARKETING : Lecture 20 (Unit: 4.1) [Social Media Marketing Plan]
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DIGITAL MARKETING : Lecture 21 (Unit: 4.2) [Social Media Networks]
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DIGITAL MARKETING: Lecture 22 (Unit: 5.1) [VIDEO Marketing]
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DIGITAL MARKETING : Lecture 23 (Unit: 5.2) [Compelling Content]
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DIGITAL MARKETING : Lecture 24 (Unit: 6.1) [Email Marketing]
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DIGITAL MARKETING : Lecture 25 (Unit: 6.2) [Email Marketing Plan]
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DIGITAL MARKETING : Lecture 26 (Unit: 7.1) [CONTENT Marketing]
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DIGITAL MARKETING : Lecture 27 (Unit: 7.2) [Content Planning Model]
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DIGITAL MARKETING : Lecture 28 (Unit: 8.1) [Mobile Marketing]
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DIGITAL MARKETING : Lecture 29 (Unit: 8.2) [Mobile Applications]
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Chapter 02 (Quiz: 01) : Digital Marketing
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Chapter 02 (Quiz: 02) : Digital Marketing
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3
CHAPTER 03: BRAND MANAGEMENT
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BRAND MANAGEMENT [Course Note]
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BRAND MANAGEMENT: [Introduction]
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BRAND MANAGEMENT: Lecture 01 (Unit: 1.1) [Process]
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BRAND MANAGEMENT: Lecture 02 (Unit: 1.2) [Values]
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BRAND MANAGEMENT: Lecture 03 (Unit: 1.3) [Drivers]
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BRAND MANAGEMENT: Lecture 04 (Unit: 2.1) [What?]
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BRAND MANAGEMENT: Lecture 05 (Unit: 2.2) [Architecture]
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BRAND MANAGEMENT: Lecture 06 (Unit: 2.3) [Personality]
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BRAND MANAGEMENT: Lecture 07 (Unit: 3.1) [Customers]
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BRAND MANAGEMENT: Lecture 08 (Unit: 3.2) [Beliefs]
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BRAND MANAGEMENT: Lecture 09 (Unit: 3.3] [Value Proposition]
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BRAND MANAGEMENT: Lecture 10 (Unit: 4.1) [Name]
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BRAND MANAGEMENT: Lecture 11 (Unit: 4.2) [Look]
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BRAND MANAGEMENT: Lecture 12 (Unit: 4.3) [Steps]
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BRAND MANAGEMENT: Lecture 13 (Unit: 5.1) [Internal]
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BRAND MANAGEMENT: Lecture 14 (Unit: 5.2) [Brand Book]
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BRAND MANAGEMENT: Lecture 15 (Unit: 5.3) [Product or Service]
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BRAND MANAGEMENT: Lecture 16 (Unit: 6.1) [External]
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BRAND MANAGEMENT: Lecture 17 (Unit: 6.2) [Digital]
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BRAND MANAGEMENT: Lecture 18 (Unit: 6.3) [Packaging]
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BRAND MANAGEMENT: Lecture 19 (Unit: 7.1) [Performance]
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BRAND MANAGEMENT: Lecture 20 (Unit: 7.2) [Equity]
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Chapter 03 (Quiz: 01): Brand Management
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Chapter 03 (Quiz: 02): Brand Management
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4
CHAPTER 04: SALES MANAGEMENT
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SALES MANAGEMENT [Course Note]
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SALES MANAGEMENT: Lecture 01 (Unit: 1.1) [Understanding Sales]
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SALES MANAGEMENT: Lecture 02 (Unit: 1.2) [Mind of the Buyer]
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SALES MANAGEMENT: Lecture 03 (Unit: 2.1) [Identifying Potential Customers]
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SALES MANAGEMENT: Lecture 04 (Unit: 2.2) [Understanding the Customers' Issues]
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SALES MANAGEMENT: Lecture 05 (Unit: 2.3) [Buying Motivators of Customers]
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SALES MANAGEMENT: Lecture 06 (Unit: 2.4) [Barriers to Change]
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SALES MANAGEMENT: Lecture 07 (Unit: 3.1) [Product VS Solution]
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SALES MANAGEMENT: Lecture 08 (Unit: 3.2) [Breaking Down the DNA of Your Solution]
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SALES MANAGEMENT: Lecture 09 (Unit: 3.3) [Proof of Your Solution]
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SALES MANAGEMENT: Lecture 10 (Unit: 3.4) [Ability to Implement]
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SALES MANAGEMENT: Lecture 11 (Unit: 4.1) [Value of an Effective Sales Process]
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SALES MANAGEMENT: Lecture 12 (Unit: 4.2) [Elements of an Effective Sales Process]
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SALES MANAGEMENT: Lecture 13 (Unit: 4.3) [How to Develop Your Own Sales Process]
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Chapter 04 (Quiz: 01): Sales Management
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Chapter 04 (Quiz: 02): Sales Management
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5
MOCK EXAM
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MOCK EXAM: 01 [100 Questions x 2 Marks = 200 Marks] ; Duration: 100 Minutes
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MOCK EXAM: 02 [100 Questions x 2 Marks = 200 Marks] ; Duration: 100 Minutes
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