Course curriculum
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1
BRAND MANAGEMENT
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SAMPLE QUESTIONS FOR EXAM [SET - I]
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SAMPLE QUESTIONS FOR EXAM [SET - II]
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How to write an answer (online)
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Common mistakes in answer script (online)
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Chapterwise Important Topics
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2
Chapter 1: What is a brand?
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Chapter-1: Part 1
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Chapter-1: Part 2
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Chapter-1: Part 3
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Chapter-1: Part 4
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3
Chapter 2: Why do I need a brand?
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Chapter-2: Part 1
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Chapter-2: Part 2
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Chapter-2: Part 3
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4
Chapter 3: Brands in a recession
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Chapter-3: Part 1
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Chapter-3: Part 2
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5
Chapter 4: Brand value
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Chapter-4: Part 1
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Chapter-4: Part 2
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Chapter-4: Part 3
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6
Chapter 5: Brand focus
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Chapter-5: Part 1
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Chapter-5: Part 2
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Chapter-5: Part 3
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7
Chapter 6: Brand culture
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Chapter-6: Part 1
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Chapter-6: Part 2
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Chapter-6: Part 3
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Chapter-6: Part 4
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8
Chapter 7: Brand strategy
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Chapter-7: Part 1
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Chapter-7: Part 2
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Chapter-7: Part 3
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Chapter-7: Part 4
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9
Chapter 8: The importance of design
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Chapter-8: Part 1
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Chapter-8: Part 2
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10
Chapter 9: Brand identity
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Chapter-9: Part 1
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Chapter-9: Part 2
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Chapter-9: Part 3
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Chapter-9: Part 4
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Chapter-9: Part 5
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Chapter-9: Part 6
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11
Chapter 10: Brand experience: touchpoints
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Chapter-10
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12
Chapter 11: Brand champion
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Chapter-11
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13
Chapter 12: Brand ambassador
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Chapter-12
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14
Chapter 13: Brand standards
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Chapter-13
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15
Chapter 14: Brand protection
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Chapter-14
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16
Chapter 15: Brand delivery
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Chapter-15
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