Course curriculum

  • 1

    BRAND MANAGEMENT

    • SAMPLE QUESTIONS FOR EXAM [SET - I]

    • SAMPLE QUESTIONS FOR EXAM [SET - II]

    • How to write an answer (online)

    • Common mistakes in answer script (online)

    • Chapterwise Important Topics

  • 2

    Chapter 1: What is a brand?

    • Chapter-1: Part 1

    • Chapter-1: Part 2

    • Chapter-1: Part 3

    • Chapter-1: Part 4

  • 3

    Chapter 2: Why do I need a brand?

    • Chapter-2: Part 1

    • Chapter-2: Part 2

    • Chapter-2: Part 3

  • 4

    Chapter 3: Brands in a recession

    • Chapter-3: Part 1

    • Chapter-3: Part 2

  • 5

    Chapter 4: Brand value

    • Chapter-4: Part 1

    • Chapter-4: Part 2

    • Chapter-4: Part 3

  • 6

    Chapter 5: Brand focus

    • Chapter-5: Part 1

    • Chapter-5: Part 2

    • Chapter-5: Part 3

  • 7

    Chapter 6: Brand culture

    • Chapter-6: Part 1

    • Chapter-6: Part 2

    • Chapter-6: Part 3

    • Chapter-6: Part 4

  • 8

    Chapter 7: Brand strategy

    • Chapter-7: Part 1

    • Chapter-7: Part 2

    • Chapter-7: Part 3

    • Chapter-7: Part 4

  • 9

    Chapter 8: The importance of design

    • Chapter-8: Part 1

    • Chapter-8: Part 2

  • 10

    Chapter 9: Brand identity

    • Chapter-9: Part 1

    • Chapter-9: Part 2

    • Chapter-9: Part 3

    • Chapter-9: Part 4

    • Chapter-9: Part 5

    • Chapter-9: Part 6

  • 11

    Chapter 10: Brand experience: touchpoints

    • Chapter-10

  • 12

    Chapter 11: Brand champion

    • Chapter-11

  • 13

    Chapter 12: Brand ambassador

    • Chapter-12

  • 14

    Chapter 13: Brand standards

    • Chapter-13

  • 15

    Chapter 14: Brand protection

    • Chapter-14

  • 16

    Chapter 15: Brand delivery

    • Chapter-15

  • 17

    Discussion Board

    • SHARE YOUR QUESTIONS/QUERIES